[ARCHIVE] Recruiting and Retention Campaign Underway [ARCHIVE] Recruiting and Retention Campaign Underway

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Challenging times call for creative measures, and today’s labor market certainly is challenging. AAA’s approach to expanding technician, call center agent, and dispatcher recruiting is a series of videos and social media posts highlighting the rewarding careers available at AAA.

The Heroes Work Here campaign is a supplement to traditional recruiting practices. Featuring testimonials by associates, the videos encourage candidates who enjoy helping people to explore roadside assistance career opportunities. A central theme is the availability of training, reassuring candidates that automotive expertise is not necessary.

Plus, these videos will remind existing associates of the important role they play in helping members. Associates will feel pride in being a AAA hero, reinforcing their decision to pursue and continue a AAA career.

An additional promotional channel is the #AAAHero Twitter hashtag. Posts can highlight the amazing efforts of existing team members as well as promote new employment opportunities. This visibility will magnify the recruiting messages while reaching new audiences that may not typically see AAA employment messaging.

The five Heroes Work Here videos are live on AAA YouTube, and social media posts are appearing in national channels to supplement club efforts. Club associates can download the campaign materials and resource guide from AICWEB.

Narissa Ramsaran Project Manager

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