[ARCHIVE] Social Media Campaign Showcases AAA Real Heroes, Reinforces Slow Down Move Over

Thanks to many of you and your support over the past few years, the Ford Real Heroes of the Road Giveaway has brought to light many heart-warming and compassionate stories demonstrating how our ERS providers regularly go above and beyond to help our members and their AAA communities.

As a way to bring visibility to the heroic work they do, humanize their profession and, most importantly, shed light on the importance of Slow Down Move Over, AAA National will launch its Real Heroes of the Road social media campaign. Starting this Saturday, June 5, two Real Heroes Stories will be featured each month in our national social media channels (Facebook, Instagram, LinkedIn and Twitter). The social media post will "tease" part of the story to encourage people to click to read the full story on aaa.com/autorepair. Clubs who have Real Heroes featured will be contacted ahead of time so they can support in their own social channels if they want.

Clubs and associates are encouraged to support this campaign by liking, sharing or retweeting the content directly from National's channels:

• Facebook (https://www.facebook.com/AAAFanPage)
• Instagram (https://www.instagram.com/aaa_national)
• LinkedIn (https://www.linkedin.com/company/aaa-national/mycompany)
• Twitter (https://twitter.com/home)

This content may also be shared with your respective teams so they can join in as well.

Thank you for your support.

Please direct any questions or comments to AAA National's:

• Ellen Edmonds EEdmonds@national.aaa.com, Manager Public Relations
• Emmee Terry, ETerry@National.AAA.Biz, Manager Marketing and Communications